We cut their cost per purchase 44% and increased ROAS 55% before touching the website.
Paria is a cycling, running and athleisure brand that had been burned by agencies before. We rebuilt their cold acquisition from scratch and ran the most profitable campaign in their entire account.
- Inconsistent sales
- Campaigns not being actively managed
- One prospecting campaign spent over £1,000 at a 0.72 ROAS
- Burned by agencies charging big retainers
- Deep research to understand their customer
- Built standout creative in-house
- Rebuilt cold-audience prospecting
- Ran an initial trial period so they could sense-check the work before committing further
Their highest-spending campaign vs our prospecting build (£13.5K ad spend).
Normally a funnel narrows as it deepens. Here the opposite happened. Purchases grew far faster than traffic, which means the people arriving were already sold.
Figures compare January–April year-on-year, online store only — the cleanest like-for-like view, excluding retail and wholesale.
"There's a lot of snake oil out there — we'd been burned before. This turned the dial for us. It's been a game changer, and it's allowed us to make proactive choices instead of fighting fires every day."
Sam Morgan · Founder, Paria
If your acquisition feels like guesswork, or you've been burned by an agency that promised more than it delivered, Paria's numbers show what's possible when acquisition is rebuilt as a system, not just handed to another media buyer.
We didn't find a clever hack. We did the research, built creative, and drove real profit.
The result was the most profitable campaign in the account, 44% cheaper acquisition, and a business with the cash and confidence to grow on its own terms.
And we did it before the CRO work even started.